Workshop by Hayden - Head of Campaigns, GPM Music Group
More Than Numbers: Turning Online Engagement Into Real Fans Building an online following is one thing, but turning views, likes, and shares into a genuine fanbase is another. This panel explores how artists create engaging content, grow their audiences, and build meaningful connections beyond the algorithm.
From finding your creative voice to understanding what resonates with fans, we'll discuss how artists turn online attention into lasting support, real-world show attendance, and sustainable career growth.
#Marketing #Social Media
1:00 PM - 2:30 PM
Moderator : Chad Barton Speakers : Elliot C Way & Paul Arnusch
Local Roots, Global Reach: Building Networks Beyond Your Hometown Every artist starts somewhere, but the relationships built in your hometown can become the foundation for opportunities far beyond it. Whether connecting with music communities in Nashville, the American Midwest, Europe, or other Canadian cities, growing your network is about finding people, scenes, and opportunities that align with your music.
This panel explores how artists build meaningful relationships beyond their local communities, from connecting with other musicians and promoters to developing international friendships, collaborations, and touring opportunities.
We'll discuss how showing up in new cities, supporting other artists, maintaining relationships across borders, and becoming part of different music communities can create lasting opportunities for your career.
#community #international #local
3:00 PM - 4:30 PM
Moderator : Speakers : Colleen Krueger, Michael Powell
Playing the Long Game: Artist Management & Career Strategy Building a sustainable music career takes more than great music and the right opportunities. It requires thoughtful planning, strategic decision-making, and knowing when to take the next step.
This panel explores the role of artist management in shaping long-term careers, from identifying opportunities and building the right team to navigating releases, touring, partnerships, and industry relationships.
We'll discuss how managers approach career development, balance short-term opportunities with long-term goals, and help artists make decisions that support their creative vision and professional growth.
